By The Beauty Hub  |  June 15th, 2015  |  Company News,Editors Pick,News

Vichy’s Liftactiv Supreme creates a whole new vision of anti-ageing; it is the first day care designed to correct and improve the daily signs of ageing before it appears. It also gives a global lifting effect in the long-term for younger looking skin.

Vichy’s ‘Day-Proof’ revolutionary technology boosts the skin’s resistance against daily pressures to better fight the settling in of ageing signs in the long-term, continuously correcting them at every moment they appear.

Its effective three-way technology consists of: 3D Optical Correction agents, Day Proof technology with Adenosine and Caffeine, as well as the association of Rhamnose 5% and Neohesperidin 2% to combat wrinkles and loss of firmness.

Instantly, the 3D Optical Correction technology transforms the skin’s surface, both visibly and to the touch. Blurring particles, mattifying powders and white micro-pearls combine in 3D sensoriality to deliver a complexion that’s immediately smoother and more luminous.

From morning to evening, the Day Proof technology acts on Over-Day Ageing. Adenosine smooths out skin, to counteract the wrinkles that set in over the course of the day, thus keeping lines at bay. In addition, new L’Oreal studies identify that Adenosine has a long-term retinol-like action to fill out wrinkles from within. Caffeine fights the ageing signs of fatigue such as dark circles and under-eye puffiness, keeping the skin radiant with its stimulating, draining and energizing effect.

Finally, for an improved efficacy and correction of wrinkles and firmness in 1 month, Rhamnose at 5% concentration fights the long-term signs of ageing within the dermis. Neohesperidin at 2% is a powerful anti-oxidant that protects against loss of radiance while counteracting inflammation and strengthening the skin’s protective barrier.

Results at the end of the evening after applying Vichy’s Liftactiv Supreme show that skin is smoother, signs of fatigue are reduced, the skin is more toned and looks fresher. In fact, the anti-over-day ageing efficacy of Liftactiv Supreme is so powerful that 85% of women reduced the number of make-up touch-ups during the course of the day.

After four weeks, skin is 38.5% firmer, with 69% of women noticing a more even complexion and 71% saying that their skin was now more luminous, and up to 90% noticing that their skin felt softer.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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