HERSHESONS ARE HERE WITH THEIR SECRET WEAPONS

By The Beauty Hub  |  June 22nd, 2015  |  Company News,Editors Pick,News


Curl and volume can be added to stick-straight hair with curling iron action, and wavy or curly hair can miraculously be straightened with a solid blow-out and flat-iron finesse.

Used and approved by the professionals, Hershesons are here with their secret weapons to help you achieve the perfect hair you have been fantasising about. These salon quality styling tools allow you to re-create your favourite blow dry bar looks at home and are now available for the first time in the Middle East.

Ionic Professional Hair Dryer – AED795
The single most important tool for a Blow Dry Bar – and if anyone knows a good hairdryer, it’s the Hershesons team, who each blowdry 15 styles a day. This award winning, lightweight hairdryer has undergone rigorous testing to ensure it matches their high standards. It dries hair quickly, whilst improving condition and adding shine thanks to anti-static ionic technology that radiates heat from inside the hair without drying it out – perfect for a frizz free shiny finish.

Titanium Ionic Professional Straighteners – AED695
Hershesons were the first to bring professional straightening irons to consumers in the era of the 90’s poker straight look. Now upgraded with Titanium – the next generation of ceramic technology, creating higher levels of negative ions for greater heat protection. Essential for creating the ‘Super Straight’ blow-dry bar look, these irons have floating plates that make eradicating frizz simple.

Tourmaline Waving Tong – AED695
Smooth, large barrelled tong (2.5cm) with advanced tourmaline technology and negative ion technology for the perfect wave. Tourmaline is a mineral with protective properties that are activated by heat – perfect for protecting hair from heat damage. This tong allows for fool proof laid back waves and its digital LCD display and instant temperature adjustment supports up to 230 degrees.

With their particular brand of stealth styling, Hershesons has quickly became a favourite with models, celebrities and press. The brand celebrates the ethos that hairdressing is continually evolving and likewise the company refuses to stand still.

Hershesons products are available exclusively at Sephora.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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