By The Beauty Hub  |  June 22nd, 2015  |  Brands,News

L’Oréal Advanced Research has unveiled two major effects of the hair ageing process: stem cells dis-functioning, which generates loss of volume and loss of density; and loss of melanin, which creates a different texture compared to pigmented hair. The grey hair is less shiny, more dull, coarser, rougher and more porous.

To curb the effects of time on hair quality, Kérastase has invented its first youth activator for the hair, Densifique Sérum Jeunesse. The formula contains the most powerful antioxidant complex to preserve melanocytes, Anti-Ox Cellular, used for the first time in a product applied to the scalp.

This very rich complex combines four ingredients specifically chosen for their high-level antioxidant power:

  • Ferulic Acid
  • Vitamin C
  • Vitamin E
  • UV filter

It’s light, sensorial texture immediately melts into the hair, leaving behind nothing but a delicate woody floral fragrance, signature of the Densifique range. The magnificent bottle, crafted exquisitely in glass and emblazoned with a gradient of transparent metallization, renders it an indispensable luxury.

With Densifique Sérum Jeunesse, a woman’s hair escapes the passage of time, radiant with timeless splendor and exceptional sensuality. Density, volume, shine and manageability all in one gesture.

Kérastase Densifique Sérum Jeunesse is available in select salons in the UAE.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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