URBAN DECAY'S FALL COLLECTION 2015

By The Beauty Hub  |  August 26th, 2015  |  Brands,Editors Pick,News


There’s more to the perfect smoky eye than a heap of dark shadow and a badass attitude. The key to nailing the most sought-after and elusive eye look ever? Urban Decay’s Naked Smoky – loaded with all the essentials for the perfect neutral smoky eye.

The newest Naked palette is packed with a dozen sultry, smoky neutrals – nine never-before seen shades and three exclusives. Experiment with warm bronzes, dimensional grays, rich browns, gorgeous taupes and deep black. From mattes and satins to shades with sparkle, Naked Smoky has it all.

Ever buy a beauty product and then realize you have no idea how to use it? Naked Smoky makes sultry, come – hither eyes totally do-able. A detailed look book included with the palette breaks down four favourite ways to get Naked and smoky. Follow the step-by-step instructions to steal one of the looks (try the Iconic UD Smoky Eye, the Smoky Reality Star, the Smoky Cat or Everyday Smoky), or create your own.

And since high-quality brushes are essential, the palette is pre-loaded with an exclusive double-ended brush. Use the Tapered Crease Brush to lay down shadow, define the crease or blend out colour.

To seamlessly fuse shadow and liner, use the Smoky Smudger Brush. Small enough for highlighting the brow bone or the corner of the eye, it’s also ideal for smoking out the lower lash line.

The case and the brush feature a cool floating smoke effect, with “Naked Smoky” in gunmetal foil. To add to the mysterious vibe, the shadow pans are set in a smoky transparent base. As mesmerizing as the case is, it’s also practical. A magnetic closure prevents shadow mishaps in your bag, and the full-size mirror makes it easy to get Naked whenever the urge strikes.

Each shade in Urban Decay‘s Naked Smoky features the Pigment Infusion SystemTM, the proprietary blend of ingredients that gives every shade its velvety texture, rich colour, serious staying power and blend ability.

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In the spirit of wanting it all, Urban Decay launches Matte Revolution Lipstick. Unlike traditional matte lipsticks, the creamy, non-drying formula looks and feels amazing. It’s as rich and buttery as the original—finally, a matte lipstick you’ll love wearing! The pigment load is insane; just one swipe gives you a big laydown of colour. Matte Revolution Lipstick applies smoothly without dragging or skipping and hugs your lips. The feel is divine, yet the effect is so matte and velvety. From neutrals to brights to deep-dark colours, the range of never-before-seen shades has something for everyone.

If you dig the matte lip look, but can’t stand formulas that feel really dry and suck all the moisture out of our lips you will love the new Matt Revolution Lipstick. Matte Bad Blood (inspired by the shade Mrs. Mia Wallace) and Matte 1993 (the perfect fun, wearable brown). For a really unique and flattering dark shade, there’s Matte Blackmail. And colour junkies will go nuts over Matte Bittersweet, a fun, bright purple that’s very UD. For long-lasting colour and clean lines, fill in your lips with 24/7 Glide-On Lip Pencil before applying Matte Revolution Lipstick. The creamy, waterproof 24/7 formula primes and defines, grabbing on to your lip colour to help it last. Together, they’re the ultimate pair for ultra long wear.

Matte Revolution Lipstick comes in a gorgeous, custom-designed lipstick component. Organically shaped facets make the case feel amazing in your hand. To set this matte version apart from the original and Sheer formulas, the case was made a pearlescent black. The trimline-style component supports the soft, creamy formula and prevents breakage, yet still provides full-lip coverage in a single swipe.

Matte Revolution Lipstick features the proprietary Pigment Infusion SystemTM, which gives the formula its super-creamy texture, insane pigmentation and superior colour dispersion. The formula is loaded with a long list of nourishing ingredients, including a blend of avocado, olive and babassu oils. Shea butter conditions; illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture; and vitamin C and vitamin E provide a hit of antioxidants.

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Urban Decay’s Brow Tamer Flexible Hold Brow Gel tames even the unruliest brows. The formula grooms, defines and sets for a fuller, more polished look. The precise, easy-to-use brush gives you total control (making it easy to fill in sparse areas), and the lightweight formula provides flexible, comfortable hold without getting stiff or sticky. Choose from one of four tints for natural-looking definition or opt for the clear shade.

The Clear Brow Gel creates the same effect (without the sticky mess). Since nobody has naturally full brows, Urban Decay have developed four universally wearable, flattering tinted shades—Taupe, Neutral Brown, Warm Brown and Dark.

Brow Tamer was given the perfect spiral microfiber brush—not too big, not too small. It’s so precise that it allows you to not only colour and control, but also place individual hairs and sculpt the perfect brow.

The lightweight, paraben-free formula has a conditioning feel and dries down quickly. Brows feel controlled and soft, never crunchy!

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Brow Beater Microfine Brow Pencil and Brush from Urban Decay is a waterproof formula that provides a smooth, even application, and the precise, microfine tip makes it easy to replicate the natural look of real hair. With four versatile options, this lightweight gel provides flexible, comfortable hold and never gets stiff or sticky.

Brow Beater includes a mechanical, retractable pencil on one end and a spoolie brush on the other. Slim and compact, the highly metallized purple barrel slips into the smallest bag, making it easy to achieve perfect- looking brows anytime, anywhere. The waterproof formula provides all-day wear and contains moisturising ingredients like vitamin E, argan oil and coconut oil.

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The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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