COTY CREATES A NEW SIGNATURE FOR CHLOé EAU DE TOILETTE
By The Beauty Hub | September 21st, 2015 | Company News,Editors Pick,News
For Chloé Eau de Toilette, delicateness is the hallmark of elegance. The fragrance cultivates every syllable of its predecessors’ distinctive beauty.
From the very first notes, its freshness makes it different. As with every variation of this iconic signature, it all comes down to the rose. Only this time it reveals a new facet, lighter and softer than ever.
Perfumer Michel Almairac has dreamed up this fresh, musky, floral eau de toilette alongside nose Sidonie Lancesseur. Rose absolute is the center of attention in this composition, around which the two creators have imagined a special bouquet. Like florists, they added bergamot to pique our curiosity. Then, an accord of magnolia mixed with gardenia, a fresh aroma with a subtle hint of lemon, curls around the white rose. Rosebuds blossoming with early morning dewdrops melt into an infusion of white petals, to which downy musk adds extra softness.
A bottle tender as the light Chloé Eau de Toilette stays true to the signature glass and metal bottle of its elders. Inspired by the Fortuny pleat in the Chloé collections, it displays its unique distinctive relief and the genuine silver-dipped band at its collar. A white ribbon tied in a simple knot around the neck evokes the tender white rose inside.
With its delicate hue of “beige rosé”, the perfume matches the box, hemmed with an elegant white trim.
The new Chloé Eau de Toilette is available at retail outlets in the UAE.
Price: 50ml – AED360 and 75ml – AED460.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.