By The Beauty Hub  |  September 16th, 2015  |  Brands,News

The new Dove DermaSeries, a full range of premium cleansers and moisturisers provides superior care for extremely dry and compromised skin.

The skincare collection was developed in partnership with dermatologists and is most effective when used as a two-step daily regimen, providing both immediate relief and long-term skin barrier repair with continued use. Dove DermaSeries uniquely combines clinical efficacy with a sensory experience to finally provide women with a beautiful product they will enjoy using for their dry and compromised skin.

Dove DermaSeries is the first premium skincare line from the brand and builds upon its heritage in mildness and superior care. Dove collaborated with leading dermatologists to leverage their skincare expertise treating severe skin dryness, knowledge of the best ingredients and understanding of patients’ specific issues. The result is a breakthrough products range that both dry skin sufferers and dermatologists can rely on to relieve dry skin symptoms.

The elegantly packaged Dove DermaSeries contains clinically-proven ingredients that alleviate the symptoms of dry skin conditions and deliver a sensorial experience. These ingredients include glycinate, an extremely mild cleanser that provides the gentlest cleanse with a rich, creamy lather and stearic acid, a skin-natural lipid to help replenish moisture lost during cleansing. The creams are lightweight, non-sticky and non-greasy and absorb quickly into skin for an enjoyable experience.

“We are proud of the technology and innovation behind Dove DermaSeries,” says Sabeen Fazli, Marketing Director, Personal Care, Unilever Gulf. “The collection marks Doves first entry into the masstige market with products that both look and feel beautiful.”

The premium Dove DermaSeries skincare collection includes ultra-mild, non-irritating cleansers and intensely rich, hydrating creams that are most effective as an easy-to-use two-step daily regimen. The formulas provide compromised skin with both immediate relief and long-term skin barrier repair with continued use.

The Dove DermaSeries will be sold at select pharmacies. For further information, please visit Dove DermaSeries.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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