OLYMPéA A NEW FRAGRANCE BY PACO RABANNE
By The Beauty Hub | September 1st, 2015 | Brands,News
With Olympéa, Paco Rabanne has imagined unique, irreverent sensuality to which nothing and no one can resist. This modern-day Cleopatra is the queen of queens, the woman of all victories, the absolute icon. Endowed with every strength, she chooses her hero on the steps of Olympus. A demi-goddess, but a woman above all.
Olympéa is a unique olfactory adventure, at the crossroads between the sensuality of a salty vanilla accord and the freshness of floral notes. A fresh oriental in which green mandarin awakens the senses, boosted by the floral and aquatic essences of ginger lily and hydroponic jasmine – jasmine grown in water. Tempting, bold and absolute nature. The sensual and luminous salty vanilla accord brings addictive magnetism, amplified by sandalwood and an ambergris accord. Its powerful scent and the unique balance of the accords form a genuine Paco Rabanne signature.
For this creation Paco Rabanne drew on the talents of IFF, Loc Dong, Anne Flipo and Dominique Ropion. It was a French premiere for Loc, a Saigon- born perfumer now based in New York for many years. It took more than two years to develop this voluptuous and original duality.
“The initial concept came very quickly. With the Paco Rabanne team, we immediately started by looking into aquatic notes,” says Loc. “In the region of Vietnam where I was born, salt is harvested through the evaporation of sea water. Salt rapidly appeared to me as the starting point, as the symbol of freshness for Olympéa. For the floral and feminine aspect, I suggested working essentially with hydroponic jasmine. This soilless technique removes the earthy notes and exalts the bouquet. When creating my fragrances, I like to play on opposing universes, like yin and yang. To counter-balance this freshness, I brought roundness with a very sensual, enveloping vanilla.”
Excellence. That is the watchword designated by Paco Rabanne in creating the Olympéa Extrait de Parfum: exclusive, refined ingredients, and especially the incomparable expertise of master glassmakers from Haute-Normandie in France for the semi-artisanal manufacture of its bottle.
The Olympéa Extrait de Parfum is not an absolute or a concentrated version. It is an olfactory creation. To enhance the original formula of the Eau de Parfum and bring even greater intensity, Loc Dong joins two precious elements: Sambac jasmine absolute, for its floral, green and almost fruity character and Bourbon vanilla extract for purer, warm and balsamic notes of vanilla. A strong signature. An unforgettable scent.
The Extrait de Parfum is enveloped in an even more precious bottle, expressing its ultra-femininity and exclusive nature. Through the transparent glass, dagger can be seen, sculpted from the stopper in a single piece. This feature is designed for a very feminine, refined way of putting on fragrance, elegantly bringing to mind the haute parfumerie of the 20th century.
To embody this goddess-like femininity, Paco Rabanne has chosen Luma, a 21-year old Brazilian model. A modern sensuality, virtually supernatural beauty and endearing personality, in perfect alignment with the values of the Paco Rabanne brand.
Her magnetic eyes feature in the ad film from beginning to end. “Luma’s eyes are inhabited with seduction and mischief. They show tremendous emotion. It’s her gaze that takes us, like steadfast gods in this imaginary Olympus, into the wake of her seduction,” director Alexandre Courtès comments.
Luma opposes the masculine physique of Nick Youngquest, the hero of Invictus, with the evidence and power of her charm. Complementary. The two facets of a single absolute fantasy, which is victory, either physical or intellectual. A new legendary couple is born. Nothing can resist them.
The bottle was created by Marc Ange, a designer originally from Rome. Each of his creations is guided by the voluntary confusion between real and imaginary, paradox in its purest state.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.