SUBLIME ALCHEMY BETWEEN ALIEN AND THE ORIENT
By The Beauty Hub | September 28th, 2015 | Company News,Editors Pick,News
Oud Majestueux, the new voluptuous and refined version of Alien, magnifies one of the most treasured raw materials from the Middle East oud wood.
A rare, precious and enigmatic ingredient the characteristic note of oud wood comes from the protective and beneficial resin of a tree that grows only in tropical forests, namely in Southeast Asia. Known as the “liquid gold of perfumery,” oud, or agarwood, has been used for centuries for medicinal and spiritual purposes, as well as for its unique scent. In oriental culture, it has been considered as one of the basic ingredients of perfumery since the ninth century. Today, the Middle East continues to prize the exhilarating aromas of this legendary wood.
Used as shavings or volutes, bukhoor-style (wood chips saturated with essential oil and burned in an incense burner), it suffuses clothing and hair with its uncommon opulence.
Alien Eau de Parfum contains some of the noblest raw materials, the rarest and most expensive in perfumery: white amber and cashmeran wood, innovative notes from advanced technology, and sambac jasmine, with a select natural absolute that is among the most valuable, and signs only the greatest fragrances. The formula’s outstanding precision and the overdosing of white amber and cashmeran are cutting-edge innovations requiring expertise and creativity to make the fragrance quite unique.
Alien Oud Majestueux is characterized by a singular olfactory approach. The fragrance is the result of a close collaboration with the House of IFF perfumers, based in Dubai. Their olfactory expertise was essential in creating a fragrance that is as close as possible to local preferences, in harmony with the legendary note (which is no longer used raw in perfumes) and as faithful as possible to the temperament of the most sought-after fragrances in the Middle East.
Alien Oud Majestueux is a “woody amber floral” built around three revelations:
- Saffron revelation – Alien Oud Majestueux differs from the original creation in the very first notes that pulsate with the freshness of cardamom and the flamboyance of saffron.
- Oud revelation – at the heart of the fragrance, solar and floral sambac jasmine meets with cashmeran wood, the original Alien signature. This accord is enhanced by the voluptuous, exhilarating aromas of the oud accord.
- Amber revelation – as it does in the emblematic Alien wake, white amber brings comforting, enveloping warmth. Musk joins it for an infinitely seductive fragrant trail.
A sacred talisman charged with intense energy, Alien Oud Majestueux is wrapped in shimmering golden colours. Its precious glints cast a benevolent sheen on the pure design of the bottle, faceted like a jewel. This delicate setting reveals the amber-tinted fragrance. This jewel is set majestically in a pyramidal golden box lined with mirrors that reflect it ad infinitum.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.