By The Beauty Hub  |  October 13th, 2015  |  Brands,News

Shiseido has recently named Dubai-based, Lebanese fashion designer Aiisha Ramadan as its new face for the Middle East Region.

“I’m completely honored to represent a brand with such a legacy and reputation for excellence and creativity is a gift,” Aiisha said. “We’re both in the business of making women feel and look their most beautiful.”

Much like Shiseido’s early beginnings, Ramadan—a young, ambitious entrepreneur and creative professional—found herself devoted to an art equally inspired by the traditional glamour of her native Middle East and the contemporary influences of the West. Presented with the prestigious Swarovski “Young Designer of the Year Award” in 2000 while still a university fashion student, Aiisha Ramadan made her projected path very clear—for her, success would follow discipline and passionate devotion. In 2011, following her great Fashion achievements which had reached an Asian level, Aiisha was awarded the Gr8!

Women Awards first edition in the UAE, which celebrated women’s beauty and strength while promoting breast-cancer awareness. Two years later, after gaining recognition for her high-end ready to wear collections and couture pieces, she was nominated as “Woman of the Year” at the Emirates Women Awards.

Mohamad Al Khalil, General Manager of Shiseido Middle East, said: “Shiseido stands for innovation and beauty—tangible contributions, as well as artistic elevation of the abstract. We felt that Aiisha as an influential fashion designer and artist, someone also devoted to beauty and innovation in her craft, reflects Shiseido’s ideals and can therefore naturally represent them as a brand ambassador. We believe it’s a beautiful match.”