By Emerging Beauty Brands  |  October 5th, 2015  |  Brands,Editors Pick,News

BIOEFFECT EGF SERUM a next- generation, anti-ageing beauty treatment that improves the skin’s appearance by encouraging it to repair its own cells has created a limited edition bottle in partnership with Pochet du Courval. Only 2999 bottles will be made, each individually engraved with its unique number.

This beautiful bottle is designed by Marianne Brandi, head of design and the creative spirit behind Danish couture and home fashion brand DAY Birger et Mikkelsen. The bottle is crafted by France’s finest glass-makers, Pochet du Courval (est. 1623), and features an alluring dusky pink hue and gentle curves that reflect the female form.

“I felt flattered to be asked to design the limited edition bottle of the remarkable Icelandic BIOEFFECT EGF SERUM,” says Brandi. “Having been a fan of the product myself for several years, I tried to capture the experience of a single drop of serum hitting my skin. I wanted the shape of the bottle to capture the simplicity of this product that revitalises the skin.”

Scientifically developed over many years, the cellular activator in BIOEFFECT EGF SERUM is produced in genetically engineered barley in a state-of-the-art greenhouse in Iceland. The barley is grown in pure volcanic pumice and watered with pure Icelandic spring water, using renewable geothermal energy.

BIOEFFECT Limited Edition 50ml EGF SERUM will be available throughout October in Harvey Nichols Dubai and House of Fraser, Yas Mall, Abu Dhabi.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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