ESSIE'S SILK WATERCOLOR COLLECTION
By The Beauty Hub | October 7th, 2015 | Brands,News
As the industry’s go-to nail colour authority, Essie has announced the launch of their Silk Watercolor collection. These sheers embody essie’s passion for artistry, trend and boundary-pushing creativity.
Available exclusively in salons, this collection of layerable, buildable colours is a chic departure from traditional creams, adding soft dimension to every professional’s palette. Add an artistic touch to nail designs in the spirit of Cézanne and Van Gogh, with a whole new level of virtuosity. Translucent, blendable colour makes watercolor effects a breeze; overlapping shades create a range of tonality and depth.
With a nod to fine, hand-painted silks and chiffons floating down the runways, Essie‘s unprecedented collection of nine shades unlock the creative genius in every nail artist. The luminous formula encourages pros to expand their technique with intricate designs and new genres of embellishment. With shade names inspired by the fascinating collision of the worlds of art and fashion, these watercolors are sure to paint their way into nail art history.
The Silk Watercolor 2015 Collection is available in salons worldwide.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.