By The Beauty Hub  |  October 18th, 2015  |  Brands,News

Guerlain is reinventing Parure Gold, its exquisite foundation with a precious rejuvenating radiance. A Guerlain foundation bestseller in Asia, it is widely acclaimed by the most demanding women where skincare and make-up are concerned.

At home in front of the mirror or in touch-ups during the day, Parure Gold offers the same results and the same precious finish whether in a fluid or compact texture.

Parure Gold Fluid Foundation SPF 30 – PA+++
The fluid version bathes the skin in a veil sprinkled with a thousand and one gold particles. Its imperceptible, ultra-comfortable texture hugs the skin to perfection. A few drops suffice. As silky soft as a caress, the fluid wraps the face in an impalpable film that instantly smoothes wrinkles and fine lines. Non-greasy and lightweight, it provides gold’s
inimitable unique glow.

Parure Gold Compact Foundation SPF 15 – PA++
The texture of the compact version, halfway between a foundation and a pressed powder, offers the promise of softness, blending seamlessly with the skin to even skin tone and enhance its original beauty. Swept over the face with a brush or sponge to match the mood or the moment, it leaves an impeccable finish.

In 2008, Guerlain chose to incorporate pure 24-carat gold into a moisturising and smoothing gel. The gold was fashioned in precious leaves to integrate perfectly into the gel. The leaves endlessly reflect the light to reveal their precious treasure: radiance. On the strength of its success, the legendary primer is returning this year in a new faceted case, all the better to unveil its exceptional power.

  • From the moment of application, the gel melts into the skin, offering an intense feeling of freshness.The complexion is revived and more luminous. Hydrated, the skin is softer and more beautiful.
  • This high-tech formula prepares skin for make-up and offers a longer-lasting finish. The unique combination of three highly branched polymers allows a protective and toning mesh to form on the skin’s surface. Fine and imperceptible, it instantly smoothes the features without the slightest discomfort and acts like a long-lasting membrane on the skin’s surface. Adhering seamlessly to the skin, it maintains its moisture levels throughout the day and gives make-up all-day hold.

The Golden Rules:

Start with the L’Or base, the ideal primer for reviving radiance, hydrating the skin and optimising the rejuvenating effects of Parure Gold Foundation.

For the fluid apply a few drops of foundation to the centre of the face and blend outwards. Continue blending into the neck to avoid leaving a line.

For the compact to use as a foundation, apply with a sponge, blending in the same way from the wings of the nose to the outside of the face. To use as a pressed powder, apply with a brush all over the face for an even more velvety result. Perfect for touching up your make-up!

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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