By The Beauty Hub  |  November 2nd, 2015  |  Company News,News

As the first digital beauty innovation exclusively designed for L’Oréal Paris, Makeup Genius is the virtual make-up app that instantly applies make-up to your image. Using a new technology inspired by Hollywood studios and 3D video games, the app takes the world of beauty to a whole new frontier where beauty meets technology. Download the app onto your smartphone and instantly enjoy the advantages of its augmented reality make-up simulator.

Makeup Genius lets you experiment, play, practice, and just have fun as you try different L’Oréal Paris make-up products or choose from make-up looks created by L’Oréal make-up designers. You can even choose your make-up to match your clothes, and access beauty tutorials by L’Oréal Paris make-up pros. Thanks to augmented reality’s unbelievably convincing results, it all looks beautifully true to life. Choose your preferred look, then share your photos instantly with friends via email or on social platforms like Facebook, Twitter and Instagram. You can find out more online at #MyGeniusMirror.

Makeup Genius is available to download for IOS as well as Android users, and has so far been downloaded more than 14 million times across the world. Makeup Genius is future forward beauty in a digital age.

The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.

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