By The Beauty Hub  |  November 29th, 2015  |  Company News,News

Rimmel has introduced 2 new shades of Provocalips, an exclusive two-step lip colour that delivers hi-impact endless colour with a glossy finish.

The intense colour is locked in place for up to 16 hours. It’s kiss-proof, food-proof and transfer-proof, only coming off when you want it to. This vibrant stay-put colour feels as good as it looks. The ultra-comfortable formula is lightweight and flexible adapting to the movement of your lips. There’s no tightness or dryness. Instead, lips feel sensationally smooth and moisturised all day long.

To apply first smooth the wow-worthy colour to bare lips and allow to dry. Second, apply the gloss-like top coat to lock in colour, moisture and shine. This clear gloss top coat can be re-applied throughout the day for an added burst of lustre and moisture. And when you want to take-off the lip colour, simply use an oil-based make-up remover.

The 2 new Provocalips shades are designed to bring out your inner-femme fatale. Not Guilty #410 and Berry Seductive #420?

The slim double-ended Provocalips pack is opaquely coloured to match the shade inside; the other is white and covered in mischievous lips! The central section, which houses two slanted-tipped applicators, is sleek black and embellished with the distinctive Rimmel logo.

Rimmel Provocalips are available at Carrefour, Lifestyle, Max and Boots stores in the UAE.

Price:  AED47.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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