By The Beauty Hub  |  November 1st, 2015  |  Brands,Editors Pick,News

The ateliers of Palazzo Mignanelli, the historic headquarters of the Maison in the heart of Rome, are where contemporary creativity and savoir couture blend in pursuit of timeless elegance spawned by uniqueness, poetry, and invention. A couture object is unique because the talent and skill required to make it – whether it is a T-shirt or an evening dress are unique. That trait, like a strand of DNA – pervades the Valentino ambiance.

To interpret this woman with such crystalline and complex allure, Maria Grazia Chiuri and Pierpaolo Piccioli chose the young actress Àstrid Bergès-Frisbey, whose classic face and surprising maturity are a blend of grace and pride. In the portrait by Steven Meisel and directed by Louis Garrel, Àstrid – with her multifaceted, cosmopolitan, detached air – is both woman and actress, truth and fiction. She breaks the illusion, as in a nouvelle vague film, aware that being yourself also means interpreting a role.


To dress this person with complex simplicity, perfumers Sonia Constant and Antoine Maisondieu imagined a fragrance both classic and mercurial that seems to have always existed: a subtle, light, unique scent with an alluring and profoundly Italian accord. Valentino Donna is mysterious, exquisite and timeless, like a couture object. Luminous and sensual, the fragrance revolves around a contrast of noble, subtle ingredients. Rose essence, generously blended with notes of bergamot and iris Pallida, illuminates the fragrance with refined radiance and an impalpable texture. Warm, intense notes of leather blended with patchouli and vanilla express an exquisite, inescapable carnality.

The search for contemporary classicism and a sense of past and present that characterizes the concept of timeless elegance are embodied in the bottle, which is both a vessel and a symbol of Valentino Donna. It is an object with a strong, tactile presence: its wondrous archetypal shape is reminiscent of an iconic perfume bottle with a modernist mood. The glass surface is entirely cut in prisms that resemble studs, but could also be the ashlar masonry of an Italian palazzo. A plaque bearing the name of Valentino embellishes and completes the bottle. The powerful design of the bottle is emphasized and contradicted by the pale pink liquid that can be glimpsed at between the studs: this marvelous image interrupts the rigorousness of the design and conveys a subtle idea of grace.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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