By The Beauty Hub  |  December 9th, 2015  |  Beauty Articles,Editors Pick,News

One in four women and almost one in two men suffers from dandruff, which can negatively impact their quality of life. The problem can be persistent and embarrassing as well as difficult to eliminate.

L’Oréal Advanced Research, in tandem with the Pasteur Institute in Paris has uncovered a whole new way to eliminate dandruff, by better understanding how the scalp’s microbiome (a living ecosystem of bacteria, fungi and viruses) is linked to dandruff. Recent scientific discoveries have demonstrated that dandruff exists when the scalp microbiome is unbalanced. New research now recognizes the vital role this ecosystem plays in our healthy functioning. In the past, the yeast Malassezia was considered responsible for the creation of dandruff, but L’Oréal Advanced Research has proven that this yeast does not act alone. As stated by Luc Guilar, Biological and Clinical Research Director at L’Oréal Advanced Research and lead scientist behind the discovery: “In dandruff, an overall imbalance of the microbiome is observed. That’s why targeting the microbiome in its entirety represents a new approach to developing treatments that are more effective in the long term.”

Vichy’s new Dercos Anti-Dandruff shampoos for dry and greasy hair has a new groundbreaking formula, based on the Microbiome technology with Selenium DS, which clears visible dandruff, while calming itchiness and irritation, controlling fungus and bacteria growth by rebalancing the scalp microbiome and restoring the skin’s natural barrier function. The effects are clear; with dandruff recurrence prevented even six weeks after the treatment has stopped.

The Dercos range provides a pleasant and fresh fragrance, along with a creamy, satisfying texture that lathers into an abundant foam, which rinses away easily. Suitable for sensitive skin, the range is paraben-free and dermatologically tested. The new Dercos Anti-Dandruff Shampoos serve to underline the philosophy at Dercos, where everything starts with the scalp.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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