By The Beauty Hub  |  January 24th, 2016  |  Brands,News

The first lipstick of its kind, The Only 1 is set to challenge lipstick history. A unique multi-tasker, discover intense, high-impact shades, an ultra-comfortable, weightless feel and indulge lips in luscious moisture. A worry free experience is guaranteed because the gorgeous colour stays put for hours and hours.

This new lipstick has an innovative hybrid formula that marries the best of moisturising and long-lasting lipsticks:

  • Colour – pre-coated pigments allow for fabulous full coverage in one easy stroke. The true-to-the-bullet colours are gloriously vibrant and luminous on application
  • Comfort – the formula containing a blend of lightweight oils provides a gorgeous glide and a feather-light feel with an amazing cushioning sensation.
  • Moisture – throughout wear, the formula with Rosa fruit oil leaves lips feeling moisturised. The formula also contains Vitamin E.
  • Wear – a fine blend of advanced polymers sets the formula and enhances skin-adhesion for outstanding staying power. Lips feel hugged by colour and moisture for hours.

The Only 1 Lipstick comes in a variety of 10 shades. Slick on powerful pinks, like You’re All Mine #120. Rock rich, ravishing reds with Best Of The Rest #510. Create chaos with eye-catching corals, like Call Me Crazy #620. Be brave with beautiful browns, including Naughty Nude #700. And pack a punch with deep plum hues, One-Of-A-Kind #810.

A game-changing lipstick demands a super-stylish new look. To signal the breakthrough formula, The Only 1 has a unique twisted design that looks ultra-contemporary and high-end. The gorgeous glossy black pack is ringed with a colour band that’s matched to each lipstick shade.

In honour of The Only 1, Rimmel introduces five brand new shades into its Exaggerate Full Colour Lip Liner range, each chosen to complement the new trailblazing lipstick. These new hues join the existing line-up of five colours, letting you match your lip liner to the entire The Only 1 palette.

With its fine, slanted tip, this retractable lip pencil makes it easy to outline and perfect the contours of your lips. It is the ideal partner for The Only 1 lipstick thanks to its clever blend of ingredients that delivers long-lasting, full-volume colour.


The Only 1 Lipstick from Rimmel is available this February 2016 from Lifestyle, Max, Boots and Carrefour stores in the UAE.

Price:  AED47.

Rimmel-The Only 1-group shot open 2-47aed