ORCHIDéE IMPéRIALE THE CREAM CELEBRATES 10 YEARS
By The Beauty Hub | January 21st, 2016 | Company News,News
In 2006 Guerlain created Orchidée Impériale, the first generation of exceptional complete skincare following seven years’ research into the most remarkable flower of longevity, the orchid.
The Orchidée Impériale range would go on to become a legend in the history of luxury cosmetics with one being sold every five minutes in Asia, and every 11 minutes in France.
Guerlain has ceaselessly explored the secrets of the orchid with a view to defying skin ageing, creating a unique multidisciplinary research platform for it, the Orchidarium, led by Dr Frédéric Bonté, Director of Guerlain Research. As a result, Orchidée Impériale skincare will be continually enriched with its advances to act on all the signs of ageing.
Ten years on, more than 130,000 use the product all over the world. Through the Orchidarium’s research, the Orchid – the ultimate rare fine ingredient, is constantly being reinvented and enriched to endlessly deliver the best of its revitalising properties. The perfection of this fine ingredient to the extent of safeguarding the flower and replanting it in China in its natural habitat, along with increasingly promising results and ever more sumptuous textures all combine to win customers’ total and lasting commitment to the line. More than unfailing performance and sensory pleasure, Orchidée Impériale provides an unequalled emotional experience and a rare feeling of loyalty.
To celebrate its tenth birthday, Orchidée Impérial The Cream is paying tribute to its users by adopting a luxurious limited edition birthday design. True to their aesthetic codes, the box and signature jar have been transformed into an exclusive creation. A stylised pop-up orchid deploys its blue and gold petals on opening the box, a delicately fashioned flower adorns the gold of the lid.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.