By The Beauty Hub  |  January 20th, 2016  |  Brands,Editors Pick,News

Zendium is an entirely new way to protect teeth and gums. It is the first toothpaste that boosts mouth’s natural defences by harnessing the power of enzymes and proteins. Inspired by bio-science, its pioneering formula works in harmony with the mouth.

Zendium contains the same enzymes and proteins that your mouth uses to fight bacteria and is clinically proven to give you 60% extra power to fight causes of cavities, gum problems and sensitivity. All without antibacterial agents.

Our mouth is amazing; it has a natural ability to protect itself against disease. The defence system of our mouths naturally controls bacteria to protect teeth and gums. This system is made of enzymes and proteins that constantly balance the microflora of the mouth.

Shelagh Muir, Unilever’s global Research & Development Vice President for oral care comments: “At Zendium we know that our mouth has a natural power to defend itself against disease and a healthy mouth starts with a balanced microflora. Our mission is to enhance our understanding of the mouth’s microflora and deliver products that boost its natural protective power.”

Because Zendium works in a different way, it feels different too. Most toothpastes contain SLS (sodium lauryl sulphate), a foaming agent known to alter the sense of taste. Zendium is made with mild ingredients: a very soft foaming agent and subtle flavours. Unlike most toothpastes, these ingredients won’t irritate your gums or the delicate tissues of the mouth. Zendium is mild yet powerful.

Zendium_Complete Protection Pack

“We are introducing the first toothpaste that works harmoniously with the body,” says Marie-Anne Aymerich, Unilever’s global Senior Vice President for Oral Care. “The longstanding reputation and heritage behind Zendium, makes this pioneering product an exciting, new global innovation that is set to revolutionise oral care.”

Zendium’s history start in Scandinavia in 1969 when Dr. Henk Hoogendoorn, a microbiologist, went on a quest to develop a toothpaste that would protect the mouth in the same way that nature had intended to.

Dr. Hoogendoorn studied the way our mouths naturally control bacteria to protect teeth and gums. He discovered a system of enzymes and proteins that make up the mouth’s natural defences. Based on that system, Henk developed a new toothpaste that works in harmony with the mouth and boosts its natural defences. This toothpaste is now known as Zendium.

The entire Zendium range includes the following variants:

  • Zendium Complete Protection.
  • Zendium Sensitive.
  • Zendium Fresh.
  • Zendium Kids, for kids from 0-6 years.
  • Zendium Juniors, for kids 7 years and older.

Zendium is available in supermarkets, hypermarkets and select pharmacies in the UAE.

Prices:  AED28.