By The Beauty Hub  |  February 18th, 2016  |  Company News,News

For this Spring/Summer, L’Oréal Professionnel has indicated the two hair colour trends that are going to be a big hit. These trends are the Vibrant and Cold Blond looks.

With that in mind, L’Oréal Professionnel has begun collaborating with two social influencers, Ola Farahat and Mariam Rodd, who were invited to refresh and update their looks to reflect the latest trends.

Both social influencers were given a hair makeover, in keeping with the Spring/Summer 2016 It Looks. These were adapted to an interpretation that would match their taste and skin tones.

Ola Farahat was trusting L’Oréal Professionnel to colour her never-before-coloured hair for the very first time! She was given the Blonde Bronze look of Spring/Summer 2016. This look was created with the Cool Cover range from Majirel, using the ash and double ash shades that offer high neutralization. Shade 6.11 was used for Ola’s roots. And on the lengths and ends, the Blond Studio range was used to build a sombre effect. The ideal combination of the very best in lightening technology along with the colourist’s superior expertise gave Ola a fabulous tailor-made result!

For Mariam Rodd, the Vibrant Burgundy colour was chosen as she wanted to look different and unique. There were certainly many options to choose from as L’Oréal Professionnel has enriched its portfolio of Vibrant colours with new shade launches as part of its Spring/Summer 2016 collection. The new shades are special, as they now show reflections visibly, even against a dark base colour. Earlier, this used to be a challenge. A mix of two new shades (C5.20 and 7.64) applied in sections worked really well for Mariam, helping her to get the glamorous look she wanted.

These looks cannot be created at home so always head down to a professional salon for guaranteed results.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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