MOLTON BROWN'S SPRING COLLECTION A FRESH BOUQUET OF PICKED WHITE FLOWERS
By The Beauty Hub | February 11th, 2016 | Company News,News
Molton Brown has unveiled their new spring collection, a modern interpretation of a classic scent inspired by the elegant purity of a luxurious bridal bouquet.
Jennifer Jambon, Molton Brown’s perfumer, describes it as, “a springtime bouquet of just-picked white flowers, still veiled in early morning dew. Sweet star anise marries a sophisticated touch of intrigue with the freshness of green, meadow-like top notes while a true floral heart blossoms with lily of the valley and magnolia. Silky ylang-ylang lingers for a tender, enduring finish.”
The story behind the collection celebrates leading note, lily of the valley, as the famous symbolic flower of the Flora Day festival in Helston, Cornwall. To mark the arrival of spring, the townspeople dress in white embellished with a fresh sprig of lily of the valley and dance through the picturesque streets.
Molton Brown have collaborated with London-based florists, The Flower Appreciation Society, to design a bespoke, hand-drawn illustration of delicate lily of the valley bells on the bathing collection bottles for an ultra-feminine finishing touch. Beautifully nestled within soft-green gift boxes, this timeless collection is the perfect indulgent gift this spring.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.