SALLY HANSEN IS EXCLUSIVE NAIL PARTNER FOR DKNY
By The Beauty Hub | February 24th, 2016 | International Beauty News,News
Sally Hansen is excited to be the exclusive nail partner for DKNY and to create the nail looks for the Fall 2016 fashion show during New York Fashion Week.
“We wanted a playful look that mixes it up with a graphic design and tones from the 90’s,” explained Dao-Yi Chow and Maxwell Osborne, DKNY Creative Directors.
“When I think of DKNY, I think of the cool inspiration of the 90’s, the colour palette of black, gray, white, neutrals, and strong graphic shapes. I knew the nails needed to feel equally sharp. The girls each have their own personality, a variety of hair styles and thus, a variety of nail styles as well. Using two colours, Sally Hansen Complete Salon Manicure in Nightwatch, a deep navy and Sally Hansen Complete Salon Manicure in Commander in Chic, a muddy gray-purple, we created four different nail looks which will be randomly applied to the girls backstage. Every girl will have a unique combination of flare.” – Madeline Poole, Sally Hansen Global Color Ambassador
Commander in Chic and Nightwatch are part of Sally Hansen’s Complete Salon Manicure collection that infuses trend-setting shades with an expert-quality formula to deliver salon-calibre results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip-resistant strength joins gel-quality shine. Runway-ready colour meets nourishing benefits. Plus, with a built-in base and top coat, it’s all you need to achieve a professional manicure at home.
Sally Hansen Global Colour Ambassador Madeline Poole is a nail artist working in New York and LA. Trained as a painter, Madeline discovered the world of on-set manicuring, immediately recognizing that it was a culmination of all of her talent, interests and expertise. Her unique ability to craft innovative nail designs, impeccable execution, and emphasis on skin care has made her one of the most sought after names in the beauty industry. As part of her collaboration with Sally Hansen, Madeline helps set the artistic direction for a new generation of modern nail looks and collections globally with her fashion-forward vision.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.