By The Beauty Hub  |  April 25th, 2016  |  Brands,Editors Pick,News

The need for a daily sunscreen ritual becomes more urgent as summer approaches. While skincare experts agree that sunscreen is the way to defend skin from the damaging effects of the sun’s UVA and UVB rays, this may not be the answer for sensitive skin that is prone to breakouts.

Chemical sunscreen filters in traditional sunscreens can aggravate delicate skins, resulting in problems far greater than an unexpected breakout or a feeling of discomfort. If you are sensitive to chemical sunscreens, you may have avoided sun protection thus far, which could lead to premature ageing, sunburn or skin cancer.

With Kiehl’s new, non-irritating, broad-spectrum lotion, sensitive and acne-prone skin gets the soothing protection it needs from the sun’s harsh rays, without any of the irritation or inflammation that chemicals could create.

Dermatologist Solutions ™ Ultra Light Daily UV Defense Mineral Sunscreen SPF50 PA+++ is a sheer, super lightweight formula in a lightly tinted lotion, with a filter that is 100% mineral based. It is fragrance and paraben free.

Unlike chemical filters, which absorb the sun’s UV rays before they enter the surface of the skin, and can potentially aggravate sensitive, acne-prone skin, mineral filters protect the skin by forming a defence that deflects UV rays. Kiehl’s gentle Dermatologist Solutions™ Ultra-Light Daily UV Defense Mineral Sunscreen SPF50 PA+++ has a fluid texture, with the 100% mineral and photostable sun filter Titanium Dioxide, a naturally occurring mineral that cuts out UV rays due to its high refractive index. Combined with the antioxidant and skin conditioning benefits of Vitamin E in this lotion, it provides extra protection from the damage caused by free radicals.

Says Dr Geoff Genesky, Head of Kiehl’s Skincare Laboratory: “Historically, formulating with mineral filters has been challenging due to the white chalky appearance they leave on the skin. We therefore set out to develop our new formula with the inclusion of the right type of mineral filter, optimized to reflect and diffuse UV light. At the optimal level, we avoid the visible light range, to offer high protection without a whitening appearance on the skin. Mineral pigments were then added to boost UV protection, plus a light universal tint to enhance the appearance of all skin tones.”

Dermatologist Solutions ™ Ultra Light Daily UV Defense Mineral Sunscreen SPF50 PA+++ is available at Kiehl’s counters in the UAE.

Price: AED200.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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