DRAMATIC VOLUME, LENGTH AND LIFT WITH ELIZABETH ARDEN GRAND ENTRANCE MASCARAMay 26th, 2016 | Company News,News
Elizabeth Arden Grand Entrance Mascara is a triple effect mascara with precision brush technology, specifically designed to instantly deliver an 80% increase in lash length and volume and a 162% increase in curl for luxe, lush lashes.
The long-wear and water-resistant formula effortlessly coats lashes to separate, extend and intensify their appearance. The result? All-day lift and curl that won’t flake, smudge or dry out. This multi-benefit mascara boasts an emollient rich and vitamin fortified formula that conditions, treats and protects lashes. Its advanced, peptide-based Lash Building Complex instantly creates high-definition volume and lift for a false lash effect.
Featuring a distinctive, 3-in-1 triangular brush technology, it creates customized and dramatic lash effects. Its ergonomic curved reservoir precisely transfers the perfect amount of product onto lashes for outrageous body without clumping. Three rows of alternating wedge-shaped discs and conical bristles grab every lash to extend and separate with ultra high-definition while the unique push-up tip lifts and curls for an instant false-lash effect.
To apply use the following 3-step brush application:
- Cradle to volumise – use the curved side of the brush “cradling” lashes. Start at the base and swipe in an upward motion 3 times to create volume.
- Flip to lift – rotate your brush so that it looks like an upside down “U”. Apply mascara to lashes in 3-5 strokes to create lift.
- Push to lengthen – use the straight side of the brush to apply mascara in 3 to 4 strokes to separate and lengthen. Use the brush tip to push up and deﬁne lashes.
- For lower lashes – use the straight side of the brush at the base of the lashes and gently sweep downward. For added intensity, repeat all steps.
Grand Entrance Mascara is available at Elizabeth Arden counters in the UAE and is available in the following shades: Stunning Black and Stunning Brown.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.