A SPRING TIME TOAST WITH VIVA LA JUICY ROSé
By The Beauty Hub | May 22nd, 2016 | Brands,News
Raise your glass and make a toast with the launch of Viva La Juicy’s new, sparkling scent, Viva La Juicy Rosé.
The Rosé girl is the queen of light-hearted fun. She sees the world through rosé coloured glasses and celebrates in the most surprising of places. With one spritz, the Juicy Couture girl can #RoseEveryday and escape to a whimsical garden oasis where she is showered with glittering sunshine and pink bubbles. Just like its muse, Viva La Juicy Rosé spontaneously transforms an ordinary day into an unforgettable, vivacious party.
Inspired by the Viva girl’s free spirit and exuberance, Viva La Juicy Rosé offers a fresh bouquet of honey-like pink blossoms, which pops with fizzy citrus perfection and is kissed by the glow of amber.
“The fragrance is like a burst of femininity. Like the tiny bubbles in champagne, it is an elegant celebration.”
– Honorine Blanc, Perfumer
The scent opens with the fresh fruity notes of Italian Mandarin and William Pear, intertwining with soft, dewy Jasmine Petals.
At the heart, Rose Centifolia blooms into a honey-like floralcy next to White Peony and Jasmine Sambac, the ultimate bouquet for a lavish daytime garden party.
Accented with decadent Ambrox, sensual Orris Absolu and warm Benzoin, the fragrance leaves the Viva Rosé girl with an air of mischievous sophistication.
Playing the part of the Viva La Juicy Rosé muse is international beauty icon and supermodel Candice Swanepoel. She perfectly embodies this vibrant girl who celebrates life. With her ability to spontaneously transform an ordinary day into an unforgettable, fabulous occasion, the campaign captures Candice’s playful energy, while incorporating her feminine and glamorous presence. She is the epitome of the Rosé girl with her sparkling personality and charming spirit, encouraging everyone to live life to the fullest.
Viva La Juicy Rosé transforms the ordinary with a pop of unexpected glam. Housed in the iconic Viva La Juicy-style bottle, this eye-catching design shimmers with an ombré effect, fading from splashy pink to radiant gold, differentiating Viva La Juicy Rosé from the Viva La Juicy collection. The rose-gold champagne bottle charm and translucent pink bow hint at the effervescent, celebratory fragrance inside.
Viva La Juicy Rosé is available at department stores in the UAE.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.