By The Beauty Hub  |  June 7th, 2016  |  International Beauty News,News

Mia FIT is Clarisonic’s most compact and versatile device yet. This new device provides a gentle and effective cleanse wherever your life takes you – the gym, the airplane, work or home. Cleansing with Mia FIT only takes 60 seconds and the result is skin that that looks and feels amazing. The Mia FIT has the power of a full-sized Clarisonic device in a new design that is half the size– delivering a gentle on-the-go cleanse that is 6X better than using hands alone.

Clarisonic Mia FIT is specifically engineered for women who need a skincare routine that easily fits their busy lives. This travel-friendly design is comfortable to hold and is small enough to stash in a gym bag, carry-on or bathroom drawer. Like Alpha Fit, Clarisonic’s first-ever men’s device, Mia FIT features both a new shape and two streamlined settings to target every cleansing need. Setting 1 provides a 60 second delicate cleanse for everyday impurities, and Setting 2 provides a 80 second power cleanse, perfect for after workouts or for long-wear makeup removal. The Mia FIT also comes in three beautiful shades – pink, blue and white.

Clarisonic Men

Despite millions of passionate Clarisonic device owners, sonic cleansing is still an investment that many Americans haven’t made yet. An online survey conducted by Harris Poll found that 52% of US adults still use their hands to cleanse their face. The study also found that over half of women agree that great skin is more important than a great body, and 89% of women agree that they feel more confident when their skin is clear and youthful looking.

“People embrace the latest innovations in every aspect of their life – so why not think twice about what you’re using to cleanse your skin?” said Dr. Robb Akridge, co-founder and global president of Clarisonic. “Wash cloths and hands have been used to cleanse skin for generations because people still believe that these outdated routines deliver great results. Every Clarisonic device, including our new Mia FIT, provides a better, more effective way to have clean, soft and healthy-looking skin.”

The new Mia FIT also features the Radiance Brush Head with smooth, soft bristles that delivers a luxurious and effective cleansing experience. This unique and patented brush head is velvety-soft and helps to improve skin texture. Every Mia FIT sold also includes the Skin Illuminating Cleanser that is formulated with Licorice Root extract, Peppermint Leaf extract and Ginko Biloba Leaf extract to provide a more radiant complexion.

Mia FIT retails for AED850 and will be available in Sephora stores on June 20th 2016.

The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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