BOURJOIS CREATES THE NEW VOLUME ROUTINE
By The Beauty Hub | September 25th, 2016 | Brands,Editors Pick,News
Why does mascara always miss some lashes? Actually we cannot see them all! We have small, thin and transparent lashes at the inner corner of the eye, invisible to the naked eye, and those hidden by other lashes.
Bourjois has created its first mascara that reveals a women’s full lash potential coating every lash using a zoom X3 mirror. Clever and convenient, it allows you to coat all lashes providing you with the volume you need.
Volume Reveal is a mascara integrating a panoramic magnifying mirror. Place it just below the eye when applying the mascara, and discover with incredible sharpness and precision all the lashes you have, including those usually “left behind” and not coated!
86% of women who have used Volume Reveal found the magnifying mirror helped reveal all eyelashes, even the smallest. Easy to use, Volume Reveal lash catching brush draws a thick and velvety fringe of lashes from the very first stroke.
With a combination of 2 technologies: a soft elastomer texture that effectively catches all the eyelashes, even the shortest and a double row of two different heights of bristles to reach all the lashes and volumise them from root to tip.
With high quality premium packaging, Volume Reveal is slender lined, in an intense glossy black colour, its faceted triangular shape prevents it from rolling when placed up or down. This ergonomic shape enables the easy gesture of holding the magnifying mirror in one hand and coating the lashes with the other.
Volume Reveal mascara comes in two variants: radiant black and waterproof black. Available at Wojooh, Lifestyle, Max and Boots pharmacies.
The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.