ARMAND BASI'S NEW FRAGRANCE IN ME

By The Beauty Hub  |  October 30th, 2016  |  Company News,News


ARMAND BASI is closely linked to the city of Barcelona, where it was born in 1948. The city’s architecture and its bright and Mediterranean character have been in the company’s DNA from the very moment of its creation and have influenced the creativity and design of its products continually.

In this sense, ARMAND BASI has always been in touch with the most avant-garde trends. Its collections have been associated with cultural and aesthetic concepts and especially with movements linked to architecture such as constructivism, Bauhaus and modernism, demonstrating its vocation for new artistic currents and new ways of thinking.

An exceptional fragrance has arisen from that relationship with Barcelona and its architecture, specifically from the work of another avant-garde genius: the architect Antoni Gaudí.

ARMAND BASI BEAUTY IN ME, the new fragrance, is based on the internal balance of the urban woman who appreciates everything that life in the city has to offer her but who needs to connect with nature to achieve strength and personal harmony. When she achieves that balance, she also gains the energy to be herself, make all her dreams reality and full-fills herself as a woman.

ARMAND BASI BEAUTY IN ME is a creation by perfumer Nathalie Lorson, who composed a very intense chypre-floral scent. Its opening is very expressive; blended of pink pepper, raspberry, ginger and pink grapefruit. The heart notes provide a rich bouquet of orange blossom, sambac jasmine, magnolia, rose and Egyptian jasmine, while warmth is provided by a blend of iris and warm woody notes that include patchouli, sandalwood, and cashmere wood.

ARMAND BASI BEAUTY IN ME is available at department stores and perfumeries in the UAE.

Price:
Eau de Toilette 50 ml Natural Spray – AED211.
Eau de Toilette 80 ml Natural Spray – AED277.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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