By The Beauty Hub  |  October 7th, 2016  |  Blog,Makeup Blog

When Bourjois launched their new mascara Volume Reveal, a mysterious event was organised in Al Quoz, Dubai inviting guests to an amazing experience.

Three of the most famous influencers – Noha Nabil, Dala AlDoub, Ascia AKF collaborated with this project; during the day, their fans followed them virtually through a real maze, guiding each influencer via their social media to discover the reveal.


Upon entering the venue located at Real Life Photography, one of the most curious places in Dubai, guests were immersed in a Parisian apartment with a view on the famous Eiffel Tower and typical roofs of the city of lights. Gourmet French canapes were served to the guests to accompany their journey of discovery.


The Maze, as the main attraction of this event, the guests understood how to #revealtheway to this mysterious product! By entering the maze, guests were disoriented and had to find their way through amusing challenges and games. If lucky enough, they would finally reach the REVEAL and find the Volume Reveal Mascara from Bourjois!


An artist lodge dedicated to women offered all guests a chance to be dolled up by Bourjois experts whilst listening to Parisian music.



The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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