CHLOé FLEUR DE PARFUM A NEW VARIATION ON THE ICONIC ROSE

By The Beauty Hub  |  October 9th, 2016  |  Company News,News


Chloé has launched a new companion scent to chloé Eau de Parfum called chloé Fleur de Parfum.

A new variation on the iconic rose chloé Fleur de Parfum is a generous bouquet exclusively composed of the most tender and quintessential part of flowers, their hearts. Master perfumers Michel Almairac and Mylène Alran artfully combined those to create an exclusive fragrance. The fundamental note comes from the rose heart. Surprisingly, it unfolds slightly tangy inflexions that recall the scent of raspberry. Never before had chloé’s rose displayed such fruity tonalities.

The heart of verbena flower adds a fresh and luminous verdant dimension that sublimates the luxurious rose heart while retaining an absolute delicacy.

The heart of cherry blossom diffuses milky almond notes. Filled with sweetness, they bring roundness to the composition. A subtle combination of elegance and sensuality, the new Fleur de Parfum feels like the touch of soft silk on bare skin.

Fleur de Parfum remains faithful to the iconic bottle of the chloé signature line. The ivory beige perfume is tinged with a touch of pink. This delicate hue has always been part of the chloé DNA. It can be glimpsed through the glass of the bottle and is mirrored on the ribbon tied by hand to its neck.

This luxurious canvas retains its characteristic appearance: the geometric shape, the silvery metal tag, the smooth oval cap and the delicately pleated glass perfectly reflect chloé’s sense of elegance.

Since fall 2015, actress and model Dree Hemingway has been the face of chloé’s fragrances. For the new Fleur de Parfum, she was shot by Inez and Vinoodh. Their striking black-and-white photograph is a perfect embodiment of the chloé spirit. Through a modern and minimalist portrait, it manifests all the softness and charm of Fleur de Parfum, tenderly blending femininity and sensuality. Authentic, her hair unbound, Dree fully embodies the chloé girls spirit: delicate, elegant and effortlessly seductive.

Chloé Fleur de Parfum is available in most department store in the UAE.

Price:  AED390 for 50ml and AED495 for 75ml.


The Beauty Hub is an interactive online community and marketing platform for the beauty industry and their consumers in the Middle East.

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