SCHWARZKOPF PROFESSIONAL HAS MADE ITS GRAND DEBUT IN DUBAI
By The Beauty Hub | October 9th, 2016 | Company News,Editors Pick,News
Hair Care brand, Schwarzkopf Professional has made its grand debut in Dubai, in partnership with DBD Holding, the official distributor of Schwarzkopf Professional in the UAE.
Schwarzkopf Professional is a global leader in professional hair care for more than 118 years, providing aspirational innovative brands, technologies, and relevant trend driven services delivered by an inspiring team of experts.
The brand is driven by a passion for creating beautiful hair and enjoys full trust of consumers; this is clearly reflected in its wide range of products that include hair colourants, hair styling, and hair care. Targeted towards both hairdressers and consumers, Schwarzkopf Professional product line includes brands such as: Igora, OSIS+, BlondeMe, BC Bonacure and Essensity.
To coincide with the introduction of Schwarzkopf Professional to the UAE, the brand officially launched its Fall / Winter 2016 – 2017 colour collection at a special event at the Grosvenor House. Hosted by Schwarzkopf Professional Global Colour Ambassador and renowned Stylist Lesley Jennison, the event unveiled the hottest hair trends for next season and premiered the newly launched BlondMe range, the special care and colouring products that are exclusively designed to meet the individual needs of all blonde types.
To establish itself in the region and emphasize its expertise in all things related to hair, Schwarzkopf Professional has also set up the ASK Schwarzkopf Training centre in Al Quoz. The ASK Schwarzkopf is a training centre for professional hairdressers as well as for amateurs looking to hone their skills. Its goal is to educate and train hairdressers, stylists, and hair-salon owners on the latest hairdressing techniques and hair trends as well as developing the business skills they need for market success. ‘ASK’ stands for Attitude, Skills and Knowledge, and represents the hairdressers’ ability to use their heart, hands and head simultaneously.
Simon Ellis, Global Vice President of ” said: “Having established Schwarzkopf Professional in over 125 countries across the world, the UAE has always been a market we were keen to focus on and it is a great privilege to officially launch here today. The UAE is the land of the fashion savvy and a great fit for the Schwarzkopf Professional brand which offers innovation, reliability, quality, trust and competence.”
He further added, “Creating professional partnerships is at the core of what we do, it’s our philosophy and our point of difference. Staying ahead of the game and meeting the needs of an increasingly sophisticated client base demands total commitment to our partner, the hairdresser. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life.”
An established brand in other parts of the MENA Region, Schwarzkopf Professional has partnered up with leading distributors DBD Holding as their official distributor in the UAE. DBD has not only worked with Schwarzkopf in the past but is also a renowned distributor of other major brands across the region.
Stephan Derberdrossian, DBD Holding President and Chairman of the Board said. “In other parts of the region, our partnership with Schwarzkopf Professional dates back to early 1950’s and we have come a long way. Today marks the start of our partnership in the UAE and we are immensely proud to be the official distributor of this trusted, high quality hair care range in this highly coveted and fashion conscious market.”
Schwarzkopf Professional products for both hairdressers and consumers can be found in all leading salons across the UAE. For more info on the products, please contact Schwarzkopf Professional’s official distributor DBD Holding on +971 55 757 8039.
The Beauty Hub is an online news and information platform covering the beauty industry in the Middle East.