By The Beauty Hub  |  November 23rd, 2016  |  Brands,News

The Giorgio Beverly Hills® fragrance has been an icon for women all over the world for over 30 years and continues to pursue its destiny! To celebrate 2016, it is decked out in new attire – an original collector’s edition bottle inspired by the palm trees of Rodeo Drive, the street where it was born.

Immediately recognisable, the Giorgio Beverly Hills fragrance makes its mark. It is imprinted in people’s memory. It releases the glamour of Beverly Hills!

It is here, at 273 Avenue Rodeo Drive, on the corner of Dayton Way, that, in 1961, the visionary businessman, Fred Hayman, inaugurated one of the first upscale concept-stores on the West Coast. Its legendary yellow and white striped blinds have become the visual code of the brand. Twenty years later, in 1981, he launched the Giorgio Beverly Hills® fragrance, the symbol of daring, opulence and elegance for women around the world.

To celebrate this timeless glamour of Rodeo Drive and its palm trees, whose shadows are reflected on the tarmac and the buildings, the packaging of the Giorgio Beverly Hills® fragrance has been revisited in 2016, for an exceptional limited edition.

For a season, the yellow and white stripes have been eclipsed! For this summer edition of Rodeo Drive, the customer discovers her fragrance in a white box decorated with delicate and elegant palm fronds. The back of the bottle is decorated with white screen-printed palms, like subtle shadows.

A golden, exclusive charm in the shape of a palm frond, around the faceted golden bottle top, adds a touch of glamour and fantasy to the bottle, originally inspired by a crystal vase.

A contemporary, on-trend design that will bound to become a collector’s item, like the Giorgio Beverly Hills® Collector’s Bears, which, since 1995, have appealed to fans of the fragrance and collectors.

The bottle contains the distinctive and powerful sun-kissed fragrance of Giorgio Beverly Hills®. Gardenia, jasmine, orchid, ylang-ylang and tuberose as the middle notes, amber, vanilla, cedarwood, sandalwood, musk, moss and patchouli as the base notes, orange blossom and bergamot for a fresh and fruity departure in the top notes. The fragrance exudes a powerful and sunny trail. It is imprinted in people’s memory. Through the linear construction of its olfactory pyramid, it is one of the longest lasting fragrances on the market. It releases the glamour of Beverly Hills.