By The Beauty Hub  |  November 8th, 2016  |  Brands,News

The Red in the City collection embodies the red colour and all its subtleties, long adopted by all Parisian women, used to twist and adapt it to their different styles.

Bourjois brings together 5 shades of Rouge Edition Velvet and Rouge Edition 12 heures lipsticks, including 6 brand new shades.

With a matte or semi matte finish, and a liquid or stick formula, this new collection puts red in the spotlight. The common thread of seduction.

More than a colour, red is a fashion accessory, a must-wear on the lips that embodies the Parisian woman! Modern yet timeless, it constantly redefines the codes of stylish, effortless and ever-radiant femininity from one bank of the Seine to another.

Rouge Velvet is the cult Bourjois lipstick with a bold matte finish and enhanced colour, saturated with pure pigments, incredibly light and velvety thanks to its evanescent oils, it holds for up to 24 hours without smudging.

Rouge Edition 12 heures. It smooths the lips with a semi matte finish. Its creamy texture provides maximum comfort and no need for touch up thanks to its 12 hours hold formula.

Poppy Rouge – trendy, ideal with my Breton stripes. Almost “Neon” orange-red, vibrant and full of energy, it is the style and fashion touch that spices up the look of the casual Parisian woman.

  • Matte: Rouge Edition Velvet 03 Hot Pepper.
  • Semi-matte: New Rouge Edition 12 heures, 43 Rouge Your Body.

Pinki Rouge – preppy, fitting with my red ballet flat. Mastering trends is second nature to any self-respecting Parisian! This lipstick, illuminated by a subtle touch of refreshing pink gives discreet charm to an elegance that stands out.

  • Matte: New Rouge Edition Velvet, 18 It’s redding men.
  • Semi-matte: Rouge Edition 12 heures 34 Cherry my chérie.

Classic Rouge – elegant, always close to hand in my “of course Red” bag! Yes to sophistication when it takes the appearance of simplicity, the eternal Parisian. Pure, dense and intense Red. Complements that timeless signature style.

  • Matte: Edition Velvet 15 Re(d) volution.
  • Semi-matte: New Rouge Edition 12heures, 44, Red-belle.

Rouge Bordeaux – glamour, with my heels dressed for the evening. Passionate red, the intention is clear: seduce. Between crimson and opera, this deep pigment-saturated and subtly bluish red is insanely on-trend.

  • Matte: Rouge Edition Velvet, 08 Grand cru.
  • Semi-matte: New Rouge Edition 12 heures, 45 Red-outable.

Dark Brown Rouge – hype, perfect with my laser jacket. When a Parisian woman decides that this very dark Red with brown tints is the neo-red, she decidedly sets the trend.

  • Matte: New Rouge Edition Velvet, 19, Jolie-de-vin.
  • Semi-matte: New Rouge Edition 12 heures, 46, Burgund’it.

The Red in the City Collection is available at Bourjois counters in Wojooh, Lifestyle, Max and Boots pharmacies in the UAE.


  • Rouge Edition Velvet – AED79.
  • Rouge Edition 12 heures – AED75.