HARVEY NICHOLS LAUNCHES DUBAI MAGAZINE

By The Beauty Hub  |  February 25th, 2013  |  Company News,News


Harvey Nichols Dubai has launched Harvey Nichols Dubai Magazine, their style map for the season that showcases all of their collections, exclusive designers and cutting edge pieces.

With a distribution that will be shared amongst select Harvey Nichols customers and luxury partners including hotels, spas and executive airport lounges, this bi-annual publication is available from March 1, 2013.

Harvey Nichols Dubai General Manager Tanya Atkinson comments “As a style leader in Dubai, it is a natural extension of our creativity and innovation to share a magazine the goes beyond retailing. We invite you to experience Harvey Nichols Dubai Magazine, your complete style guide for the season from the most exclusive fashion to beauty, fine jewellery and interiors.”

An augmented reality campaign will commence simultaneously with the Harvey Nichols Dubai Magazine whereby scanning the cover of the magazine with the Ogle Application launches a short video that features points of interest including the Harvey Nichols Dubai Spring / Summer 2013 fashion show.

To celebrate the Harvey Nichols Dubai Magazine launch, planned activities include a social media campaign on this department store’s multiple platforms and innovative, widespread outdoor exposure points throughout Dubai that allow for instant download of the Augmented Reality Application.

On March 7 celebrations continue with a fun, interactive photo activity at Dubai International Financial Centre. The public are invited to enjoy entertainment including live DJ music, receive a mini-makeover from Illamasqua Cosmetics and choose their cover girl look to be posted to the Harvey Nichols Dubai Facebook page.

Always at the forefront of the best edited selection of fashion, Harvey Nichols Dubai celebrates its evolution in style with the Harvey Nichols Dubai Magazine.