By The Beauty Hub  |  January 7th, 2014  |  Company News,News

Family owned Italian niche brand Tiziana Terenzi introduces two evocative new fragrances, Lillipur and Maremma.

With ancient origins dating back to the Roman days of the tales of Horace, and traces of the Terenzi family in 15th century Rimini, it was Guglielmo Terenzi a true lover of perfumes, especially colognes, who embodied the spirit of the inventor and the artist, following his ‘nose’ to create exquisite fragrances in a small artisan laboratory in the family home.

Guglielmo’s grandchildren have now taken over the legacy and have vowed to further explore these uniquely incomparable scents, offering them for the very first time to those outside of their close circle of family and friends.

By producing some of the finest fragrances available today, Tiziana Terenzi does not compromise on raw materials with every one meticulously chosen and blended with painstaking attention to detail. Fire is the olfactory threat fusing the collection; a moment which represents a life lived to the fullest and most intense. Each perfume also embodies the powerful Faustian desire to try to hold on to a beautiful moment, and the constant exploration of the ‘self and non-self’.

The scents themselves are complex creations, giving off an air of mystery by not fully revealing themselves immediately, instead they require reflection. The notes are continually transforming, often invading the bottom of the heart and exploring uncharted territory. It is a precious alchemy in the making, and one which never stops generating new musical notes because of the continual evolution of our emotions and the way it is perceived.


Nepal was the inspiration for this new perfume. Encompassed in a gold bottle, it is filled with the transcendent spirit of the place representing the Mystical Fire of the soul and profound understanding. The perfume expresses itself slowly to the wearer, i.e. the traveller; it accompanies them all day long in an intimate sensory experience, one which is continually unfolding. Every inward breath of the perfume is a step closer to one’s true self.


Inspired by the less romantic and less well-known hills and valleys of Maremma, Tuscany, this complex and multi-faceted perfume exudes the power of this place. Filled with fruity and floral notes native to the Maremma landscape, together with strong leather and wood tones makes this perfume incredibly long lasting. Its black bottle contains all the charm of this wild and fascinating land, one of the least well-known corners of Italy, yet one brimming with wonders.

Lilipur and Maremma are available at Saks Fifth Avenue and Galeries Lafayette in the UAE.

Price:  AED625.