THE LIFE PROGRAMME AND ITS IMPLICATIONS FOR GUERLAIN

By The Beauty Hub  |  December 22nd, 2016  |  News,Product Research


Launched in 2011 and integrated into the strategic planning of each House since 2014, the LVMH Group’s LIFE Programme is designed to make environmental issues central to managerial processes. It facilitates the development of new steering tools and factors in developments and improvements arising from the Houses’ innovative practices.

For over two decades, the Environment Department at LVMH has, year after year, contributed to reducing the environmental impact of the Group and its Houses. We are charting a new direction from which the Houses can draw inspiration and resources, as with the EDIBOX tool, which enables us to score packaging in terms of its environmental footprint.

The aim is to make faster progress thanks to the Group by sharing achievements and pooling expertise; many initiatives are similar, which means that we can use Brands as pilots and then roll out the best practices. This progress is documented in LIFE – which stands for LVMH Indicators For the Environment – a programme of actions in nine areas (eco-design, securing access to strategic raw materials, trace-ability and compliance in terms of materials and products, environmental and social responsibility of suppliers, preserving critical skills, CO2 impact of business, environmental excellence, lifespan and product reparability, and our ability to answer customers’ questions).

Since 2014, these indicators have been included in the strategic plan of the Group’s 70 Houses, having been subject to a three-year testing phase with a handful of pilot Brands including Guerlain. A source of innovation and creativity, this common language enables full buy-in from top management. All the actions are consolidated at Group level and receive support from the LVMH Environment Department. For example, the Group has set itself the target of reducing its direct and indirect energy-related emissions by 25% on all its production and logistics sites and in its stores in the 2013-2020 period.

Guerlain plays a special role in deploying the LVMH Group’s environmental strategy: as a pilot House in the LIFE Programme but also thanks to the impetus of its Chairman, Laurent Boillot, who is keen to place environmental subjects at the heart of the company’s strategy. He assigned this mission to Sandrine Sommer, Sustainable Development Director, who has been implementing environmentally-friendly initiatives on a daily basis since 2007. I would like to mention Thierry Wasser, Guerlain’s Perfumer, who is very involved in preserving raw materials, and also Frédéric Bonté, Director of Scientific Research at Guerlain, who wants to reduce the carbon footprint of cosmetic formulae. These people play a key role in our shared efforts to consider our environmental impact in everything we do; it is important to bear in mind that our House depends directly and deeply on nature.

Fully aware of its social and environmental responsibilities, Guerlain included sustainable development in its company strategy back in 2007. Formalised in a charter, this commitment, driven by Laurent Boillot, is structured around six issues at stake measured using tools such as the ISO 14001 standard, the Bilan Carbone® (carbon report) and performance indicators. This approach involves all our employees, customers and suppliers and more generally society as a whole. Guerlain was identified as a pilot in the LVMH Group’s environmental strategy from the inception of the LIFE Programme thanks to the vision of its Chairman and the Guerlain teams.

We decided to structure our environmental and social approach by creating a Sustainable Development Department and a Steering Committee comprising 15 people from each department in the company. Each person is responsible for drafting and deploying an action plan for their site or department according to their area of expertise and a specific objective, which is defined annually. This type of organisational approach ensures that we cover all the House’s activities in a coherent manner and come up with effective global programmatic responses.

= 6 ISSUES AT STAKE =

B I O D I V E R S I T Y
To contribute to protecting raw materials and ecosystems on sites – a source of inspiration
and innovation for the Beauty of the World, and vital for Guerlain.

E C O – D E S I G N
To perfect how we innovate and manufacture while limiting the environmental impact of our products and our activities.

S O C I A L R E S P O N S I B I L I T Y
To promote diversity; to improve the working conditions and lives of our employees and local communities; and to support charitable associations that are close to our heart.

T R A N S P O R T
To control CO2 emissions caused by shipments and travel.

S U S T A I N A B L E P R O C U R E M E N T
To adopt a sustainable development approach in collaboration with our partners, suppliers and service providers.

E C O – R E S P O N S I B I L I T Y
To be eco-friendly on a daily basis and adopt the best citizenship practices on all our different sites.